Proof that sometimes it’s the customers that get things slightly out of whack. Best bit - “I’ve never had coffee in a glass before. £1.80 a bit steep”.
As for the card itself - the picture leaves me feeling a bit queasy for some reason, but maybe that’s just me. The centred text is a bit odd, as are the varying sizes between questions.
But most importantly - it’s a comment card with very little room to leave a comment. The request of an email address and a mobile number (for their promotional database) makes this too much about the desires of the company and not enough about providing service for the customer.
I’ve never been a big fan of flash intros - they’re leftovers from when people still thought of the internet as a place to “show things off” rather than a place to promote community.
But this intro in particular has so many offensive elements as to make it almost great! What d’ya wanna do? I wanna meet the marketing director who ok’d that pitch.
4NI is by far the most popular website of Northern Ireland businesses. After all, it is “Northern Ireland on the Internet”.
Which is a real shame! It’s supposed to be like an online yellow pages directory, providing a network for businesses in the country. But get this - they charge £250 per listing! Per year!
So for many small businesses, that is going to be their entire online budget spent on a simple text ad, in the middle of a site of a few thousand other text ads.
Instead they could get (at least) a simple but well designed bespoke website of their own to actually entice potential customers, and let the real search engines bring them visitors. For local advertising, advertise locally. For online presence, think bigger.
(I particularly like the section devoted to ‘Woman’!)
This is what I find really gutting about the standard of design here - this is obviously a great service from some techie guy who runs around the country fixing people’s computer problems. Lovely.
So why has he got some stock image of a girl in a call centre?
Some Christians exploiting a bottleneck of people leaving the Portrush raft race gave me this leaflet comparing the creator of the universe to a creator of violins.
The hand looks kinda freaky, I don’t think I want to be touched by it.
