4NI is by far the most popular website of Northern Ireland businesses. After all, it is “Northern Ireland on the Internet”.

Which is a real shame! It’s supposed to be like an online yellow pages directory, providing a network for businesses in the country. But get this - they charge £250 per listing! Per year!

So for many small businesses, that is going to be their entire online budget spent on a simple text ad, in the middle of a site of a few thousand other text ads.

Instead they could get (at least) a simple but well designed bespoke website of their own to actually entice potential customers, and let the real search engines bring them visitors.  For local advertising, advertise locally. For online presence, think bigger.

(I particularly like the section devoted to ‘Woman’!)